Slapping Kim Kardashian’s face across a brand makes good business sense. After all, barely any of the world’s population are now physically able to resist buying something that promises to shed even the tiniest bit of light on how to enlarge your bum and contour your face quite like that. (We’re still mystified - how is she doing it?)
But, as we’ve gleaned from those painful hours scrolling through ASOS, all desirable things come at a price. And Kim’s price is one million dollars.
Yep, it turns out that companies have to cough up the hefty sum of a million just so they can get Kim to mutter a few monosyllables about their product and be in some pictures with it. Strange - we’ve been doing that for various food companies on Facebook for years and haven’t made a dime. Sometimes life just doesn’t make sense.
And, maybe unsurprisingly, Kim’s demands don’t just stop there. In case the mil doesn’t stretch that far, she also asks for five first class tickets for travel, plus one coach (maybe for when Kanye needs putting in his place?) Then there’s the first class hotel room and the portal-to-portal first class exclusive ground transportation (being driven in a car).
After that comes the security, the “glam fee” for her hair and make-up team and a per diem, which covers your expenses for the day. With Kim’s high standards in mind, we’re pretty sure this’ll be slightly more generous than that tenner for a Bella Italia meal begrudgingly thrust at you by your boss.
And finally there’s the airport greeter service, although we’re not quite sure why she bothers with that one since it’s presumably already provided by hundreds of hyperventilating fans?
Still in the words L’Oreal - which we really hope Kim gets asked to say sometime, because that would be irony at it’s finest – it must be because she’s worth it. Right?