WAR! What is it good for? Absolutely nothin’ – oh wait, hang on, turns out it’s actually really good for shelling Sainsbury’s goodies this Christmas.
Because the supermarket giant has released its 2014 Christmas advert and it’s been inspired by the trenches of World War 1.
“But that’s not very festive,” we hear you murmur. “What’s Christmassy about gangrene and shell-shock and the terrible economic slump suffered by Britons after the war? What’s there to celebrate about the colossal loss of life, the planted seeds of latent Nazism, the appalling communication that led to millions of men being used as cannon fodder because their officers were just following orders?”
To which we say: yeah, but look at the nice Christmas advert! It’s got young soldiers and chocolate and a heart-warming theme …
The three-and-a-half-minute production was made in partnership with the Royal British Legion to mark the 100-year anniversary since the start of the First World War. It was inspired by the story of the 1914 Christmas truce, when British and German troops stopped firing at each other for a whole day and played football across No Man’s Land instead.
What do you think of the ad? Is it better than John Lewis’ Monty the Penguin offering?