So remember when Gwyneth Paltrow and Chris Martin separated after nine years of marriage, and Gwyn called it 'conscious uncoupling'? Well, she didn't come up with the term.
She announced, through her website Goop, that it wasn't her idea to use the term "conscious uncoupling" in the announcement of her marriage split.
It was in fact her site's Editorial Director, Elise Loehnen.
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Speaking to FastCompany.com* *Gwyn said: "When I announced that I was separating on the website, [Editorial Director ] Elise Loehnen titled the piece Conscious Uncoupling and I had no idea. When something like that happens, I think everybody is like, 'Oh, s**t.'
"I just tell them that I think we are creating interesting discussions."
Gwyneth's mother Blythe Danner spoke on the couple's split and couldn't seem to come to grips with the term either.
"People make fun of this, um, what do they call it? What is that thing that they've been doing? Separating, but being?" When reminded it was 'conscious uncoupling', Blythe said.
"Yes, but it's called 'conscious' . . . not 'conscious uncoupling.' Conscious..."
And, it's not the first time Gwyneth and her team have defended terms coined by their website.
In on piece published, they spoke about "vaginal-steaming".
Speaking on this, Elise said: "It feels good, it's not harmful, it's not like we're urging people to go out and buy AK-47s."