Internet celebrities are now SO famous that they're made of wax. Having a dead-eyed wax doppelganger was once the mark that famous humans had reached peak fame, aside from sticking their hands in some concrete or naming their first-born after a ridiculous inanimate object, or mythical creature.
Now YouTube superstars Alfie Deyes and Zoe Sugg - aka Pointless Blog and Zoella - have had their own visages molded out of old candles and some ear gunk - we assume that's where Madam Tussauds gets its wax, anyway.
The pair have been immortalised (until the heating gets too high) in a mockup of their spare bedroom, where they record most of their vlogs, which rack up millions of views.
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Easily impressed 12-year-old fan Cassie Ebel said: "It's absolutely amazing, you really feel like you're sitting next to them in their room, even though you're not."
The real-life Alfie and Zoe were heavily involved in the creation of their wax bodies, and allowed fans to vote on the colour T-shirt Alfie should wear, along with the lipstick Zoella put on.
So would you actually recognise Alfie and Zoella if you saw them in wax? Or in the flesh, for that matter?
When the models were announced lots of people questioned whether they were famous enough to warrant having themselves fashioned out of wax. But they're probably more famous than most of the people in Madame Tussauds.
So this is actually quite a clever way to get kids paying to visit a museum that is basically full of a bunch of wax corpses. Well done, everyone.