Keira's Knightley ad deemed "too violent" for TV
Posted by heatworld on Monday 27 Apr 2009
Filed under: Keira Knightley
When we first saw the anti-domestic violence advert starring Keira Knightley we were shocked certainly, but also impressed that such a high-profile star was highlighting such a troubling issue. Now censors working for Ofcom have decided that the ad must have scenes removed before it can be shown on TV in the UK, deeming the beating depicted in the closing scenes as "too violent". The decision has angered the charity Woman's Aid, who made the advert, with a spokeswoman arguing, "We were very careful to reflect what we had heard from anecdotal evidence." Refuge charity have also condemned the decision, adding, "It seems pathetic. It is really important to raise awareness about domestic violence, and TV gets into people's homes." The advert, which has already been shown nationwide in cinemas and online, was due to be broadcast on TV this month, but now this looks unlikely until a resolution can be reached. Have a watch of the ad again and tell us what you think. Is it all a bit too much to swallow, or should it be broadcast as it is?
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krazykow86
This ad must not be cut or cencored in any way, domestic violence is all too real for far too many ppl. This is not an ad for a film or a product, it is highlighting a real problem which needs to be addressed and ppl need to be aware of its existence
princessnemo
lets start censoring the Oxfam adverts where u see young african children fetching water with buckets. thats upsetting, but real.
princessnemo
To be honest, the ad is horryfying, but i thought that was the point? Its like trying to put an advert for tomato sauce on, but not actually showing u the bottle or mentioning the name, its pointless!! if its going to be censored, ther's no point.
FairyBum_x
Flaneur you've got it in one! I totally agree. It is a very shocking advert but domestic violence IS shocking and people need to be aware of how important it is to speak up about it. I think it's a great advert.
Keira Knightley
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