Did you see this incredible ad during the Big Brother Final?

Posted by Boyd on Monday 03 Sep 2007

Filed under: Funny stuff

Amidst the thrill of the unexpected triumph of Brian winning Big Brother on Friday, did you wonder what the hell that ad was with the gorilla drumming along to Phil Collins? Us too. And the answer, because it was easy to miss, is that it was the new Cadbury's milk choc advert. You can see it in all its demented glory here, and as you watch, you may wonder what the hell a drumming gorilla and Phil's classic In The Air Tonight has got to do with selling chocolate. Which would be a fair question. According to the geniuses at ad agency Fallon who created the 90-second spot, it's all about creating "joy" just like munching on a bar of Dairy Milk! And while that does sound wanky, we must admit it's the most compelling, unexpected, exhilarating and thrilling TV advertisement we've seen for years, and it WILL make Cadbury's seem a bit cooler. Oh, and we presume Phil Collins might just get a re-release and chart placing for that damn song all over again...