No wonder Channel 4 are in no rush to interfere with the so-called racial tension brewing in the Celebrity Big Brother house – the conflict between Jade and Shilpa is doing wonders for their viewing figures!
Monday night’s show pulled in a paltry 3.6million viewers (that’s SO not good, by the way) where as last night's epic clash between Jade and Shilpa (you know, the one that started over an Oxo cube) drew in a much healthier 5.2million.
But as complaints top 30,000 the channel’s under mounting pressure to intervene. You will, of course, read about it here first. Come back in a few and we’ll give you the latest…