Jay, 19:
Fact! Women’s fashion designer Jay is from East Dulwich in south London, but spends a lot of time in New York, don'tcha know.
Fact! He’s already won an award for young designers and his range, which he describes as “chic, classic and simplistic” is stocked by several Manhattan boutiques.
Fact! He’s been accused of being a diva, but Jay says that’s just his alter-ego.
Fact! On his MySpace page Jay describes himself as “an oddball” who’s “confident, creative, funny, sarcastic, humorous, silly and at times quite loveable.”
Fact! He’s desperate to work for Marc Jacobs or Michael Kors.