Some people are calling it Celebrity Big Brother, and some people are are just calling it a load of people I've never heard of locked in an gaudy-looking house for a while.
Whatever you want to call it, CBB is going to be with us for the next 21 days and, judging by the egos they've roped in with the promise a profile shake-up, things could get very interesting indeed.
Check out the housemates in the fancy gallery below these words. Or, as some people call them, little black shapes on a white background.
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Natalie Cassidy
Sonia, or, as some people know her, Natalie Cassidy was the first contestant to enter the Celebrity Big Brother house and walk straight into a secret task. She has to spend the foreseeable future wearing a secret headpiece in which Big Bro will feed her a number of things to say and do without being discovered.
So far she has had to make sexual advancements to fellow contestant Frankie Cocozza, who's presumably already inspecting his arse for a spare slot for Sonia.
She's also had to make an awkward "lets make up" speech to Nicola McLean, which was harder to watch than your parents kissing.
So far, Sonia has our vote for those acting skills alone.
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