Beyoncé Knowles' has launched her new fragrance Heat (great name btw) with a racy TV advert. The advert which sees the Destiny's Child singer strut her hot stuff through an apartment has been banned by from being aired in the UK before 7:30pm. The Advertising Standards Agency deemed the advert "too sexually provocative" and "unsuitable for young children".
The ASA's statement reads, "Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable for young children."
Coty UK, the perfume company who make Heat with Beyoncé, have backed the singer saying the ad “intended to reflect the singer Beyoncé’s personal ‘sexy chic’ style.”
In the ad, Beyoncé is seen writhing against a wall where her scarlet frock drapes dangerously open to reveal her boobies. The sexy lady is also seen lying in a steaming bath.
Unsurprisingly, Lady Bey isn’t the first lady to have her commercial banned here. Remember that uber-sexy Agent Provocateur ad? The one with Kylie Minogue riding a red velvet bucking bronco wearing only very racy Agent Provocateur undies? That was a no-no for the ASA too, they banned the ad from appearing on UK televisions. It did go on to being voted the best cinema commercial of all time though.
Us Brits are commonly thought of as being uptight and prudish but we'd like to think that's not really true.
Heatworld, tell us: Is Beyoncé’s ad too steamy for telly?