Given that The Sexiest Man On The Planet (it’s official) David Beckham is a MASSIVE favourite here in the heat office, you can imagine our excitement when we heard that he’d literally be round the corner promoting his new underwear range at H&M on Regent Street this afternoon.
However, since coming to the conclusion that just a few people may turn up to this event (I mean, who wouldn’t want to see Becks in the flesh?), maybe we can settle for one of these amazing gold statues of him instead? Ok, so it may not be quite the same… however this is the sight that shoppers and fans were faced with today, in preparation for the 4pm bodywear launch appearance.
They’re good, but they don’t quite compare to the real thing do they? We’re just sad David did show off his wares in the best way possible – by modeling them in person!
If the gold approach doesn’t take your fancy – H&M have also launched the official Beckham Bodywear ad campaign. Check out those abs in the video!
Despite the fact that she can snuggle up to David at night, Victoria is also excited about her hubby’s launch - tweeting “Very excited about David's #Beckhamforhm bodywear launch in London!!!” f
Followed it up with “David's #Beckhamforhm bodywear launch is today at the @HM store on Regent St, London at 4pm! X vb” later on today.
It’s nice to see that VB has got his back…however, somehow we don’t think you’ll have to promote the event too much Vic. Pretty sure that majority of the female population are already waiting outside the store!