TOWIE fans £1.4b boost to the economy!
Take that Kate Middleton! More people are spending more money on trying to look like the cast of The Only Way Is Essex than they are on copying the look of the Duchess of Cambridge.
Fans are spending an amazing £1.4b trying to get the distinctive Essex look. That sadly means more people want Ronseal tans and vajazzles than demure frocks and perfectly blow-dried hair. Oh well.
According to statistics (try not to yawn) K-Middy fans have added £1b in sales to the economy, but the TOWIE stars win, as sales of items like fake tan have gone up by 89% according to tan suppliers Sally, while Vajazzle.me reports that sales of their crystal kits have risen by 400%, and sales of Nailene fake nail as used by the cast have gone up by 567%.
It’s been estimated that the average TOWIE fan now spends £100 trying to copy the look of the cast, while retails experts have concluded that any products used by the stars of the show will see in average increase in sales of 46%. Analysts at Mintel tell The Sun, “It's a very powerful way of marketing to youngsters.”
Have you spent your hard earned cash on copying the Essex look? Perhaps you’ve purchased a pair of white stilettos recently?
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