Rihanna's a sexy lady. A very sexy lady. And she doesn't like to hide how sexy she is. Whether she's dancing smuttily, wearing teeny-tiny clothes during a concert, or instagramming photos of herself throwing dollar bills on a stripper's nethers (srsly, she did that), she doesn't care who knows it; she's sexy.
And one of the new big cheeses up at Nivea's parent company Beiersdorf certainly thinks she's sexy - so much so that he's dropped her as the face of the brand.
According to
MailOnline, Stefan Heidenreich told the German press: "The advert starring
Rihanna was a no-go. I do not understand how Nivea can be brought into association with
Rihanna."
He added: "Nivea is a company which stands for trust, family and reliability."
She won't be the first person to be dropped from a modelling contract.

Madonna lost a contract with Pepsi after the 1987 release of the controversial video for Like A Prayer, and, infamously, Kate Moss lost contracts with H+M and Chanel after she was caught on tape allegedly taking cocaine.
And of course,
Rihanna's ex-boyfriend
Chris Brown lost his deal with Wrigley chewing gum after assaulting her in 2009.
Unfortunately, it looks as if her and Chris are back on - check out this week's heat for the gory details. So maybe now they've both lost contracts, they'll have something to talk about together, apart from the obvious "um, why on EARTH did you hit me?"
Do you think Rihanna's too sexy for skin cream? Or should it not really matter?