X Factor winner James Arthur has been told he has to delete the numbers of Caroline Flack and Kimberley from Made in Chelsea and Tulisa and Gwen Stefani and that tanned girl he snogged deeply outside a nightclub one time and start taking his music career seriously instead.
A source said this week that label bosses want James to avoid the 'womaniser' tag at all costs, and– you've got Womanizer by Britney Spears stuck in your head now, haven't you? Us too.
"His bosses understand he's going to lap up the attention," the source said. Bit gross. "But they don't want him getting a reputation as a womaniser." Basically: They don't want another Matt Cardle, because they've already got a Matt Cardle, and he's not doing as well as Alexandra Burke.
James has spent most of the post-X Factor weeks saying he's going to sort his teeth and body out and also being linked to a string of beauties. Yes, yes, but what we really want to know is: Do you think he stops in the middle and does a dubstep bit? We think he stops in the middle and does a dubstep bit. Guess we'll have to wait until the first kiss and tell to find out for sure, though.