What is it with celebrities and rainbow bright hair right now? Kylie Jenner and Rumer Willis are the latest experimental young things to dye their locks a whacky shade.
Kylie has opted for a punk looking greeny-blue tone, while Rumer has embraced her inner Jem (as the truly, truly outrageous cartoon character) and gone for a vibrant Pink colour.
“Jem ain't got nothin on me #pinkhairdontcare,” Rumer captioned her Instagram selfie.
While Kylie wrote along with her snap, “baby shamroo”.
Check out our gallery to see who else is abandoning boring blonde and brunette for more interesting shades: