P Diddy or whatever the bejesus his name is now might be a bit of a numpty at times, but we think his latest move is inspired – he’s got the rather buff Nelly to model his underwear. Not literally his underwear, that would be disgusting, but his Sean John range of pants and “loungewear” (ooh, that sounds a bit Hugh Hefner). Our only complaint is that the rapper has kept his jeans on in this picture – we demand to see his bulge! “He has the attitude, the swagger and most of all the physique our customers can aspire and relate to,” says Doo-Wah-Diddy-Diddy. “And let’s be honest, all of the ladies out there are going to be thanking us for this campaign.” He’s not wrong there – Diddy-Dum-Diddy-Doo, we bow down to you (although we might stop to whip down Nelly’s jeans while we’re at it…).
Nelly is looking HOTNelly is looking HOT