When it comes to self-promotion, there is one famous fella who's miles ahead of the rest – and this latest stunt proves that he will leave no stone unturned in his quest to show off his wares. We're used to Kanye West constantly wittering on about how amazing and awesome he is, but on his 32nd birthday he let the, erm, cake do the talking. This Devil’s Food birthday cake was especially designed in the shape of the rapper's famed Nike Air Yeezy footwear – not, we're guessing, simply because Kanye really likes trainers. What we really want to know though is, was it a cheesecake? Ew. This man literally has no shame.
Whose cake is this?