You may have heard (particularly if you’re a McFly fan, which of course, a lot of you are) that the lovely four have won an award this week. A Nordoff Robbins Silver Clef award, in fact!
The band won the American Express Digital Innovation award for their incredible website on Friday afternoon – which is a big one within industry circles – and, well, they decided to celebrate by sharing some good news with us. Well done them!
Tom told us, “We’ve just started showing each other our new songs, and what we’ve each come up with. The last album was more of a collaboration of sounds as we were working with people like Taio [Cruz] and Dallas [Austin] – but this time it’s going to be different. We’ll know what the stand out sound will be by the end of the year.”
“It’s going to be more polished stuff,” added Dougie (who by the way was getting all the ladies' attention in his Captain Jack Sparrow-esq headgear). “This time, we’re going to live with the songs for a while and get them sounding better and better. At the moment it’s sounding like quite chilled, acoustic stuff but we’ll see how each song develops.”
Excited? You should be! The boys also said they were thrilled that they were being recognised by Nordoff Robbins for all their hard work on their Super City site, which they created themselves. “The website was a real experiment, we funded it all ourselves and it’s amazing that we’ve been recognised for it," smiled Tom. "It’s amazing that it’s actually worked. It’s coming up to a year now since it started running and we know what needs improving.”
Dougie concluded, “I like the idea of fans getting involved with the band decisions too. By the time we release this next album – probably next year – there’ll be loads of ways to get them involved online.”
Eek! You heard it here first – you could be helping the boys with their next LP. Stay tuned to heatworld and we’ll let you know how that comes along!