Could this be the most excruciating moment in the history of The Apprentice? In case you missed it last night, watch in awe and horror as Hampstead Garden Suburb boy Simon Ambrose takes it upon himself to write and record his own rap, to help promote his team's "Street" trainers. That's before getting down to some breakdancing in the accompanying jaw-dropping TV ad. Eek. And we thought Tre was this series' stand-out doofus!