As if those semi-naked photos of a Flame-drenched Piers weren't enough to get you hot under the collar on a Monday morning, heatworld has now got our mitts on some exclusive behind-the-scenes footage from the shoot. Piers poses and frouts (that's a frown and a pout combination, by the way) for the camera, while a truly cheesy soundtrack croons away in the background. Our favourite bit, however, has to be when Piers says, "Where's there's fire, there's desire." We LOVE it! When we asked the brains behind this shoot if that was, indeed, Piers' body, they wouldn't tell us yes or no, instead saying, "Well, that's what Flame can do for you..." Wow, if that's the case, will you be rushing out to buy the man in your life some Flame?