Wherever Keith Lemon goes - rude bits follow. And this weekend he flew out to Mexico (after apparently having an argument with his girlfriend Rosie) and ended up grabbing Richard Branson's privates on the wing of a plane, getting Alexandra Burke confused with Sinitta and announcing to the worlds media that he'd spent the night having sex with heat (well, heat Editor Lucie Cave to be more precise)..

heat (that's lucie in this instance) is currently in Cancun with Keith on a press trip with Virgin Atlantic to celebrate their new flights to Mexico, and we've found ourselves being the subject of Keith's naughty chat. "Me and heat magazine editor Lucie Cave had sex a couple of times last night", he announced (on a megaphone!), to a room of important press people after interrupting Richard Branson talking about his new Virgin flights,  “Wee're a bit sore and both had to put cream on ourselves afterwards. We've got the same hair though so that's ok".

Down on the beach a few hours later, Keith explained to heat the reason for his trip to Mexico, "I'm getting tired of me girlfriend Rosie so I wanted a few days off and I got roped into carrying Richard Branston on the wing of a plane," he shrugged, "And as luck should have it Sinitta was there - at least I thought that's who it was but it turned out to be Alexandra Burke. Then I hosted a beach volley ball thing with Richard Branston but I called it bitch volleyball."

Keith isn't the only celeb on the Virgin Atlantic trip either, Derren Brown is also here and last night was blowing minds (not literally) with his cleverness as he did a trick with a girl and some coins. The weirdest part was that it was so windy the girls skirt kept blowing up - and Sir Richard Branson ended up crouching on the ground holding her skirt down for the whole thing...

Keith reckons the reason Derren Brown is so clever is partly down to never having a hangover "We've both been drinking this new tequila made by our mate Cleo Rocos - called Aqua Riva - It's like some sort of wizards medicine that makes you feel all happy but you're not sick the next day. Holly Willoughby's been drinking it at home too - and she got Philip Schofield onto it - they get wasted on it and then go into work on This Morning and feel all normal!"

Tequila aside, Keith tells us he has a lot of admiration for Sir Rich, "Richard Branston invented the plane and 50 % of the Internet. A lot of people say I look like him when he was 28" he says proudly, " In my film I mention him - saying it would be my dream to follow in his footsteps. It's called Keith Lemon The Film and it's out August 24th." (Heat has seen a clip of Keith's film and we can confirm it's very rude and very funny).

When we ask Keith what he's up to for the rest of the day he says,"I'm getting drunk with you aren't I? Oh and maybe that Richard Arnold from Daybreak who I think fancies me because he keeps kissing me. I'm always there for peoples sexual aid and apparently if it doesn't go in it doesn't count so if we just roll around rubbing each other and keeping our clothes on its ok..."

We're a bit scared...