On 27 July, normal bloke Brett Cohen decided to do a social experiment. He dressed like a celeb, sunglasses and everything, and walked around New York with fake bodyguards to give the impression of him being a super-important mega-star.
He also made sure he had an entourge and film crew following him around.
Before he knew it, people started asking for photographs and autographs from this 'nobody'.
No offence Brett.
Take a look at this video and enjoy the state of hysteria Brett causes.