When Madonna and her 14 year old daughter Lourdes chose misery rocker Taylor Momsen as the face of their clothing line, Material Girl, we were a tad surprised. The campaign was teen-girly with a generous dose of angst. Taylor even wore pink lippy. But, though her look might work well with the style of the clothes, her 17-year-old-smoking-and-flashing-strangers reputation certainly doesn't.
Could this have been part of the reason the (rumoured to be suspended) Gossip Girl was dropped?
Fashion Police co-presenter Kelly Osbourne has been selected to take over from Momsen to represent Material Girl in 2011. With her own angsty teenage past now firmly behind her, the blonde star has since proven herself to be a red carpet best dressed regular.
@MaterialGirlCol tweeted confirmation of the change,
"Material Girl is thrilled to confirm that @MissKellyO is the new face for 2011! Details on this exciting new campaign in the upcoming weeks!"
Maybe this means the line has developed to attract a more mature (read: late teen, early twenties) market...
Do you think Kelly Osbourne is a good choice for the new Material Girl campaign heatworld?