Tesco have been quick to jump on board the Middleton band wagon - launching a F&F Limited Edition dress to match the £175 sell-out Reiss one that the Duchess of Cambridge wore to meet the Obamas earlier in the week.
As soon as pictures of Kate Middleton wearing the 'Shola' bandage dress were released, Reiss witnessed a surge in buyers and were forced to tweet their customer service details to satisfy thousands of desperate shoppers, all eager to get their hands on a slice of Middleton style.
And now Tesco have come to the rescue - with a £30 lookalike dress no less!
Jan Marchant, Buying Director at Tesco says: "Our customers love Kate's look. She is now a true style icon and flying the flag for British high street fashion. Our similar dress is expected to sell-out fast. Many women want to emulate her elegant look and we are delighted to offer Kate inspired pieces at affordable prices."
The F&F Limited Edition dress will be available from 13th June at www.tesco/clothing
What about you? Are you coveting Kate's style? And if not her, who's your style icon?