...and they're off!
The Queen kick-started Ascot earlier today, leading legions of Royal Family members and stars alike, all of whom were chewing at the bit to show off their fabulous fashion wares.
While HRH The Queen was keen to show off her colour blocking skills, Princess Beatrice and Princess Eugenie both proved they've learnt a thing or two about classy dressing in recent weeks.
Jeremy Kyle's wife took an alternative track, opting for layers of coral tulle and sparkly Manolos, while Holly Valance opted for a classic LBD and the diddiest Hermes Birkin bag we've ever seen.
And Jackie St. Clair? Well, apparently acid bright, jumbo hair scrunchies float her fashion boat. Marking the start of five days of AMAZING outfits, we couldn't be more excited!
Take a look at our Ascot opening gallery and let us know who's style you'd take your hat off to - and who's simply off their head...