Unless you've been trapped under a particular fascinating fascinator, you'll have noticed that Royal Ascot 2011 is well underway - and with it comes a whole lotta headwear.
Jeremy Kyle and wife Carla can't seem to get enough of Ascot, turning up for the second day in a row and looking decidly more stylish than yesterday it has to be said.
And joining them are Mr and Mrs Richard Hammond and Mr and Mrs David Frost looking all fancy.
Singers Katherine Jenkins and Stacey Soloman have upped the glam stakes in YSL and Christian Louboutin heels respectively, while some krayzeee types have guaranteed themselves some attention with iPad and iPhone hats. Bet the reception's better up there too.
Are you headed to Ascot? Would you stick one of these on your bonce or are this lot as mat as hatters?