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Rihanna gets raunchy for Armani

How to sell jeans, the Rihanna way - get undressed in the back of a car, writhe around in your Armani (obvs) undies, do lots of slow-mo booby shots then squeeze into a pair of butt-hugging jeans.

Raunchy songbird Rihanna has officially joined the musician-turned-designer ranks with her first collection for Giorgio Armani.

RiRi's range includes casual tees, jeans, leather jackets and saucy undies. All things we regularly see the singer wearing, then. Rihanna's items all come with a fabulous R etched onto them.

Rihanna describes the denims as, "[with] a slightly rocky feel, fabulously sexy with a strong, masculine edge".

We have to say, though the singer looks undoubtedly fit in the vid, what on earth is going on with that hair? Please say it's an unfortunate weave, RiRi...


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