When we saw these pics of Amy Childs, the last thing we thought she could be promoting is false eyelashes. Hard-as-rock hairspray perhaps or new ways to smuggle your pet pooch into the cinema but lashes?
The ex-TOWIE star chose a giant look-at-me bouffant hair 'do launch her new eyelash range, Lashes, at the Professional Beauty Show at the Excel Centre in London today. As well as a giant bouff, Amy also made sure she was centre of attention by squeezing her bod into a screamingly tight PVC catsuit.
Faux lashes and sweaty PVC aside, we'd like to know how Amy came up with this, ahem, 'do? Was she inspired by a late night showing of Mars Attacks or did she stumble across this old Cheryl Cole pic and decide she could out-bouff the Girls Aloud star?