We love Blake Lively. We love Gucci (not that we can afford their clothes, sadly). So naturally, the fact that Blake is going to be the new face of Gucci Premiere, their next female fragrance, seems like a match made in heaven. Frida Giannini, Gucci Creative Director, says: "In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way." Whilst we have yet to smell it as it's not out until July, we imagine it'll be good. And then we'll smell like Blake, which might mean we can bag a man like Ryan Reynolds.