Now this is what we call sightseeing! David Beckham's amazing H&M campaign images caused a giat, ahem, stir when they were unveiled at the beginnineg of the year to celebrate the star's sexy bloke's underwear collaboration with the brand.
All of a sudden huge billboards were appearing all around the world featuring Becks in his kecks making lots of ladies and gentleman very happy.
Months later the geniuses at H&M have decided to treat us to a visual feast once again, projecting images of the football star on The White Cliffs of Dover to celebrate his role as a GB Olympic ambasador.
Thanks H&M, really. Thank you.