There must be something in the water down Essex way, that lot are launching shops and products left, right and centre!
First we brought you Lucy Mecklenburgh flaunting her bikini range and now we've got TOWIE regular Gemma Collins launching her plus-size clothing range! The blonde Essex lass was snapped surrounded by big, pink cakes at her launch wearing a bright pink satin dress. She also slicked her lips in a pink lippy. We're guessing she likes pink!
Like Lucy, Gemma's been slowly introducing her range to us over the past few months. She was snapped wearing this £35 leopard print number from her collection at the Simply Be VIP launch in April this year
And for an appearance at the ITV studios Gemma opted for this wrap-around chain-print number, priced £60. The Gemma Collins collection sizes range from 16-22 and is available now.