H&M have unveiled a behind-the-scenes video for their new advert, starring Lana Del Rey.
The advert features Lana singing Blue Velvet, with David Lynch's 1986 film of the same name being the inspiration behind the commercial.
National Anthem star Lana was confirmed as the face of H&M's autumn 2012 collection in July after the clothing brand labelled her: "a modern feminine woman with a soft attitude."
Check out the advert in full below.