Fearne Cotton, Holly Willoughby, Diana Vickers and Jameela Jamil have all designed collections for online retailer Very.co.uk, and we're huge fans of 'em all. Jameela's the latest star to get on board, launching her very first collection, JAM by Jameela Jamil in June 2012 (and very nice it is too). And the latest news? Today she's launched her new mid-season collection on Very.co.uk. To celebrate the launch, Jameela took part in this cool Mad Hatter style photoshoot. Now we are obsessed and inspired to go and buy a hat at lunchtime. Trilby or beret?