Is that a sparkly jewellery collar you have dripping from your bosom? Of course it is. Ex-TOWIE star Amy Childs did her Jordan-like stunt at the Millenium Mayfair Hotel yesterday. Does this make you want to purcahse a new diamante ring? Us neither. It does make it even more difficult to tell the difference between Jordan/Katie Price and Amy.
Lets have a look at some of Amy's best/most mental launches and compare them to the original launch-meister, Jordan...
For the launch of her range of hair vajazzles, Amy rocked up wearing a shiny blonde wig and a flesh catsuit with sparkles covering her bits.
Guess what she was launching here. Nope, not the world's biggest beehive EVER. Childs was frolicking on a weird eyelash-trimmed scooter in a PVC onesie to promote the Professional Beauty Show.
Queen of strange promos Katie Price goes all out for a launch. Here she was promoting her new novel whilst on horseback. As you do.
To be fair to katie, she is promoting her summer line of lingerie here. We just didn't need to see quite so much crotch.
Another book, another sexy outfit. This time - Santa Claus. So incredibly wrong.
Who didn't want to get their mitts on a Katie Price Boutique iPod accessory? Espesh when the star of the show rocked up wearing a silver PVC costume and iPod hat.