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Amy Childs in a bathtub covered in jewellery. And one step closer to turning into Jordan.

When Mikey were trying to decide the best way to show off their new jewellery we wonder who came up with Amy Childs sitting in a bathtub wearing a gold bikini? Is Katie Price moonlighting at the brand's press office? 

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Just how we like to take a bath
Just how we like to take a bath
Just how we like to take a bath
 
Just how we like to take a bath

Is that a sparkly jewellery collar you have dripping from your bosom? Of course it is. Ex-TOWIE star Amy Childs did her Jordan-like stunt at the Millenium Mayfair Hotel yesterday. Does this make you want to purcahse a new diamante ring? Us neither. It does make it even more difficult to tell the difference between Jordan/Katie Price and Amy.

Lets have a look at some of Amy's best/most mental launches and compare them to the original launch-meister, Jordan...

 

Subtle
Subtle
Subtle
 
Subtle

For the launch of her range of hair vajazzles, Amy rocked up wearing a shiny blonde wig and a flesh catsuit with sparkles covering her bits.

Mars Attacks!
Mars Attacks!
Mars Attacks!
 
Mars Attacks!

Guess what she was launching here. Nope, not the world's biggest beehive EVER. Childs was frolicking on a weird eyelash-trimmed scooter in a PVC onesie to promote the Professional Beauty Show.

Neeeeiiiigggghhhh!
Neeeeiiiigggghhhh!
Neeeeiiiigggghhhh!
 
Neeeeiiiigggghhhh!

Queen of strange promos Katie Price goes all out for a launch. Here she was promoting her new novel whilst on horseback. As you do.

That's a nice shot, isn't it? One for the family album
That's a nice shot, isn't it? One for the family album
That's a nice shot, isn't it? One for the family album
 
That's a nice shot, isn't it? One for the family album

To be fair to katie, she is promoting her summer line of lingerie here. We just didn't need to see quite so much crotch.

Santa's crotch? NOOOOOOO
Santa's crotch? NOOOOOOO
Santa's crotch? NOOOOOOO
 
Santa's crotch? NOOOOOOO

Another book, another sexy outfit. This time - Santa Claus. So incredibly wrong.

Space-age Pricey
Space-age Pricey
Space-age Pricey
 
Space-age Pricey

Who didn't want to get their mitts on a Katie Price Boutique iPod accessory? Espesh when the star of the show rocked up wearing a silver PVC costume and iPod hat.

 
 

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