If you've read this headline, which we presume you did to get here, you'll see that Ke$ha has launched a range of watches for Baby G. We had no idea Baby G were even still around since we became obsessed with them in the '90s and bought every pastel colour they had, but last night, Ke$ha, Brand Ambassador, unveiled her new white and gold design. It would seem she co-ordinated her make-up with it too. Easy, Ke$ha, there's still a day to go before Halloween...
The singer says: "I think the Baby-G brand is amazing. It's stylish, innovative, durable and affordable. The bright colors and metallic finishes really compliment my moods and personality. I have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!"