With three number one hit singles under her belt, not to mention appearing as a guest judge on The X Factor, life is looking rosy for Rita Ora. And it looks like things are about to get even better for the singer since recently being announced as the new face of Superga UK's Spring/Summer 2013 campaign. Alexa Chung was the previous face of the brand, but due to TV commitments in the USA (ooh get you Chungy), Rita has taken the lead and will be the label's new ambassador. Superga say that Alexa, who created iconic images with her creative direction and styling, is happy that the brand will continue with such a talented new signing. Rita will team up with Superga for an exclusive shoot featuring the brand’s new Spring / Summer 2013 collection. We'll keep you posted as soon as we have pics!