Ooh, Kelly Osbourne, you've kicked off a trend! You are no longer the only purple pretty on the block because Little Mix's Perrie Edwards has hit the bottle and she's hit it hard.
Perrie was snapped with beau One Direction Zayn Malik looking very festive with her newly dyed 'do. The previously-blonde star has been very slowly edging her way into the world of lilac with pale pastel locks but has no gone full throttle with this deep rinse.
What do you think, heatworlders, can Perrie do purple or is her purple 'do doing her?