X Factor judge Louis Walsh has criticised Strictly's Bruce Forsyth for being too old. Just… yeah. Let's just sit on that one for a moment and let it sink in.
Because seeing as this weekend sees the all-singing, all-dancing debut of both the BBC and ITV winter TV juggernauts, stars from the show have been slugging it out in a weird sort of West Side Story-style battle for supremacy, all clicking fingers and synchronised dance routines.
The X Factor will rival Strictly's two Olympic stars Victoria 'I'm not going to cry, jeez' Pendleton and Louis 'my Mum fancies you Louis, I'm really sorry' Smith with a total of eleven athletic guests and a number of victory-themed performances.
And in between all that Louis Walsh has effectively ripped his top off, put his dukes up and decided to have a ruckus with 84-year-old Bruce Forsyth. Possibly important disclosure: metaphorically. This is a word ruckus. They will not actually fight. Bruce would end Louis.
"It's a good support act for us with a very old singer out front," said Louis. "He is not exactly young, is he?"
So you don't have to Google it: Louis Walsh is 60 years old. The hair on his head is less than a year old.
"I won't be on telly when I'm 84," Louis continued. You will be if Simon wants you to be, Louis.
Louis seems to have woken up in a particular grouchy mood when he made the comments, as he also had a pop at Andrew Lloyd Webber's recently-aired Superstar talent search.
"It was a really bad copy of the X Factor," said Louis. "Nobody watched it." Yes, well, he might have a point with that one. But anyway: you can see more of Louis being alternately bitchy and bewildered on tonight's X Factor.